Airplay Direct Promotes Michael Kreher To Vice President Of Business Development

“ AirPlay Direct, a leading provider of secure digital delivery of music and electronic press kits to music industry professionals around the world, today announced the promotion of Michael Kreher to Vice President of Business Development. ”

AirPlay Direct

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(EntertainWire.Org) – AirPlay Direct, a leading provider of secure digital delivery of music and electronic press kits to music industry professionals around the world, today announced the promotion of Michael Kreher to Vice President of Business Development. He will be responsible for developing new market initiatives, assessing new markets, and analyzing business opportunities.

"Mike has been integral in growing our artist contests through his ability to walk seamlessly between the worlds of art and business," said Robert Weingartz, CEO of AirPlay Direct. "We expect Mike to play a critical role in leading AirPlay Direct into the future. Today's promotion is a result of his ability to think how to grow not only our business, but the business of our members and sponsors on a global scale."

"I am very excited to be a part of such a forward-looking team," said Michael Kreher. "In the coming months we will continue to expand our relationship with our artist members to further our artist advocacy and education initiatives."

Mr. Kreher began his relationship with AirPlay Direct in 2005 as an artist member. As the company grew, he expanded the relationship by becoming a sponsor on the "All Things Digital AAA / Alt. Rock" artist contest. The success of the sponsorship led to Kreher's appointment as Director of Business Development in May of this year.

Mr. Kreher graduated from Cornell University with a major in Business Management and Marketing. He also completed 2 years of post-baccalaureate studies in Ethnomusicology at the University of Washington and 2 years of post-baccalaureate studies in Contemporary Writing and Production at the Berklee College of Music. Mr. Kreher can be reached at mike@airplaydirect.com .

AirPlay Direct is an easy to use digital file transfer system that was developed to streamline radio / artist promotion activities for today's music industry. AirPlay Direct's FREE services replace the unnecessary time and expense of putting together and sending out costly traditional artist packages and press kits via snail mail.

For more information on AirPlay Direct please visit www.AirPlayDirect.com