Engineers Canada launches campaign to encourage Canadians to consider about engineers in new techniques
Featuring new tv advertisements, microsite and electronic articles, the “Creating Tomorrows” campaign displays how engineers are builders of alternatives that make a distinction in our globe
OTTAWA, ON, April 11, 2023 /CNW/ – Engineers Canada introduced a new marketing campaign these days that calls on Canadians to think in different ways about the price of engineers. Conceived in collaboration with Canada’s provincial and territorial regulating bodies and Engineers Canada, the “Developing Tomorrows” marketing campaign problems Canadians to expand their perceptions of engineers—not just as builders of bridges and buildings—but as builders of remedies that make our globe a greater location.
“This marketing campaign is the products of numerous several years of preparing and challenging do the job from our provincial and territorial partners,” explained Kathy Baig, MBA, FIC, ing., DHC, and President of Engineers Canada. “It aids develop knowing about the central role that engineers enjoy in setting up alternatives to tackle some of the most daunting troubles we confront as a region, such as climate improve, health care, urban arranging and harmless infrastructure.”
The campaign utilizes building blocks—a common and properly-recognized tool—as a suggests to simply call on persons to imagine about engineers as builders that are building the entire world a greater area for us all. Using a sequence of digitally rendered “builds”, the television place illustrates how engineers use creativity and innovation to create answers to day-to-day troubles like energy effectiveness and good city scheduling, as very well as travel extraordinary advances in professional medical treatment plans and resilient infrastructure. With this marketing campaign, the profession will broaden people’s being familiar with of the contributions engineers make every single single day to the planet all around us. The marketing campaign involves a :30 next tv spot operating for 7 weeks, a new microsite, as very well as a electronic and social media marketing campaign.
“This is an exciting opportunity for us to demonstrate who engineers are and the methods in which engineering disciplines are driving methods to our shared issues,” extra Gerard McDonald, MBA, P.Eng., ICD.D, and Chief Govt Officer of Engineers Canada. “It is also an important way to reflect the prosperous variety of Canada’s engineers and the perform they do throughout the region.”
This countrywide awareness campaign, manufactured in both English and French, will go on throughout 2023 and consists of a microsite where by people today can study of the a lot of ways engineers are supporting build a improved globe nowadays and tomorrow.
The tv advert can be witnessed below. To study more about this exciting campaign, you should stop by the “Constructing Tomorrows” Marketing campaign web site at https://buildingtomorrows.ca/.
About Engineers Canada
Engineers Canada upholds the honour, integrity, and pursuits of the engineering career by supporting reliable high benchmarks in the regulation of engineering, encouraging the expansion of the job in Canada, and inspiring public self-confidence. For over 80 years, we have worked on behalf of the provincial and territorial associations that control engineering observe and license the country’s much more than 300,000 users of the engineering occupation. https://engineerscanada.ca
Resource Engineers Canada
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