Customer Engagement a Major Focus of Small Business Technology According to Constant Contact Technology Pulse Survey
Daily deals viewed as top technology tool to attract new customers
WALTHAM, Mass.–(BUSINESS WIRE)– The importance of customer engagement to small businesses has grown as the economy continues to struggle to recover and, according to new survey data from Constant Contact®, Inc. (NAS: CTCT) , small business owners are evaluating their technology tools through an engagement lens. Sixty percent of respondents said online survey tools were the most effective at engaging existing customers, followed closely by digital loyalty/frequent shopper tracking systems (56 percent), with customer relationship management systems (46 percent), email marketing (45 percent), and contact management tools (38 percent ) rounding out the top five responses.
“Eighty-two percent of small business owners have said their main source of new business is referrals, so it’s no surprise they’re taking a
