Growing up as GenXers and Millenials, we were used to being courted by cringe-worthy advertising attempts at youthful cool that had about as much verisimilitude as Steve Buscemi sidling up with his skateboard and backward cap. We might blame boomers for this style of “Hey kids, what’s the 411, yo?” trash, but that much-maligned demographic of those born from around 1946 to 1960 was subject to similarly hacky try-hard marketing over the years.
Case in point, one of the largest car makers in the world foisted a rather weak cash grab upon that generation, and they didn’t fall for it any more than we did.
The car in question was the Cadillac Cimarron, an ill-conceived luxury car aimed at Boomers during the early eighties, specifically those that had eschewed the hippie “no possessions” sensibilities of their youth and now primarily wanted money and all the crap that can come