Transactional emails are the quiet workhorses of ecommerce. They arrive when a shopper expects them, carry useful information, and shape how the next order feels. When they are clear, timely, and respectful, customers pay attention. They also reassure new buyers, reduce confusion after checkout, and quietly invite another visit through thoughtful content and considerate timing.
In this article, we focus on practical steps that help you turn routine messages into gentle prompts for the next purchase.
Order confirmations, shipping updates, and invoices set the tone for the relationship. Reliability starts with solid email hosting, since consistent delivery protects trust. Use these messages to reassure, explain, and guide. Helpful uses include:
A tidy post-purchase series can … read more...
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Discover the most relevant industry news and insights for fashion’s e-commerce and technology professionals, updated each month to enable you to excel in job interviews, promotion conversations or perform better in the workplace by increasing your market awareness and emulating market leaders.
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Key articles and need-to-know insights for e-commerce and technology professionals today:
1. The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
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According to recent McKinsey analysis, as much as one-fourth of the value is expected to be driven by use